Yet another reason people in marketing are evil

As a shameless movie-lemming I look to the mindless masses to tell me which movie I should "waste" my money on. But I find it somewhat dispicable that Hollywood will often knowingly release what itself considers a bad movie with the intent of over-hyping it so that the studio can "buy its gross," a term I learned about in the following article excerpted below:
"In the old days, there used to be a term, 'buying your gross,' " Rick Sands, chief operating officer at Miramax, told the Los Angeles Times. "You could buy your gross for the weekend and overcome bad word of mouth, because it took time to filter out into the general audience."
Maybe I am going out on a limb here, but I think its time Hollywood movie studios took responsibility for the crap they produce as opposed to, of all things, blaming instant messaging. Just think of the money they would save if they simply didn't spend $200 million dollars on what is essentially brain-washing.

2 Comments

It's absolutely ridiculous that they're blaming their latest misfortunes on texting. As if folks never called their friends to warn them about rotten movies. Feh.

Perhaps Touchstone Pictures bought the gross for what is without a doubt the worst picture released in 2003... Bringing Down The House, staring Steve Martin, Queen Latifah, and Eugene Levy. The screenplay for this movie was so poorly written and the actors so forced, that a buyout of the gross is the only way to account for how this flick pulled in $31,101,026 on its opening weekend back in March.



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  • Perhaps Touchstone Pictures bought the gross for what is without a doubt the worst picture released in 2003... Bringing Down The House, staring Steve Martin, Queen Latifah, and Eugene Levy. The screenplay for this movie ...

  • It's absolutely ridiculous that they're blaming their latest misfortunes on texting. As if folks never called their friends to warn them about rotten movies. Feh. ...

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