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  <title>Comments for What just one little link can do...</title>
  <subtitle>A blog about Movable Type, technology, geek-dom, science-fiction and yes, sometimes my personal life.</subtitle>
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    <published>2005-11-23T23:25:35Z</published>
    <updated>2007-01-15T22:33:41Z</updated>
    <title>What just one little link can do...</title>
    <summary>A lot of press is given to how blogging can be used by businesses, but most people focus on how blogging helps companies communicate with customers. But blogging is a two way street. Blogging is just an effective tool to...</summary>
    <author>
      <name>Byrne</name>
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      <![CDATA[A lot of press is given to <a href="http://www.sixapart.com/pronet/weblog/2005/07/why_your_busine.html">how blogging can be used by businesses</a>, but most people focus on how blogging helps companies communicate with customers. But blogging is a two way street. Blogging is just an effective tool to leverage indirectly as a way to drive business to your company or product.

Case in point:

I woke up this morning to find that over night <a href="http://testrun.majordojo.com">Test Run</a> subscribership and downloads went through the roof (relatively speaking of course). <a href="http://www.technorati.com/search/www.majordojo.com">Searching Technorati</a> I found that <a href="http://radar.oreilly.com/">O'Reilly Radar</a> linked to Test Run from which all my traffic for the day came. Man, what a difference a link makes.

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