A look at Obama's IT Strategy

From ZDNet, A look at Obama's IT strategy: The Facebook connection and the scale challenge

Obama kept his IT strategy simple. The campaign didn't customize heavily and it didn't look for bleeding edge technology. It used the same stuff the rest of the blogging world does-Movable Type, PHP, MySQL with a dose of community. The competitive advantage came from using social networking to "empower a highly decentralized, largely self-organizing, network of volunteers," reports Carr.

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