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Brand Insights from a 5 year old

I am not sure what I like most about this video - the brand insights of the 5 year old, or her voice, which is so cute it almost makes my head explode.

But this makes me think that every one designing a global brand should conduct studies with 5 year olds. Who else will give you a more pure, more unclouded opinion of a logo. No one I tell you, no one.

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