Speaking of commercials, I have been generally impressed with the attempts made by Google and Facebook to create ad campaigns that live up to the standard set by Apple. I applaud them in fact for telling stories that I often stop fast-forwarding my DVR to actually watch. Take for example this Google Nexus 7 ad that never fails to tug at my heart strings:
Facebook's attempt is not nearly as strong, but it has seriously good bones -- and might even be great if it would ditch the voiceover and just let the product speak for itself:
But what I appreciate about Apple is how they are constantly raising the bar for everyone else. Apple's latest commercial is no exception in that it captures so wonderfully and stakes a claim to the modern human experience of a mobile life:
Plus, every time I watch it, I find myself wiping a tear from the corner of my eye.