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The Red Bull Paradox

I will be honest, I do not see myself ever drinking Red Bull. Never, ever, ever. Like Ever. Nevertheless, I love the Red Bull brand and what it has come to represent. And I am fascinated by this dichotomy - how on one hand I cannot stand their product, and on the other have huge affinity for the company that makes it.

Or maybe I am just a huge sucker, because when I watch their commercials and ad campaigns, I can't help but get swept away:

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