Brand Insights from a 5 year old

Posted by Byrne, 31 Jan 2012

I am not sure what I like most about this video - the brand insights of the 5 year old, or her voice, which is so cute it almost makes my head explode.

But this makes me think that every one designing a global brand should conduct studies with 5 year olds. Who else will give you a more pure, more unclouded opinion of a logo. No one I tell you, no one.