Community Management

The world of "social media" hinges upon the active engagement of a community of users. But how do you build a community if you don't already have one? How do you grow an existing community? How to do you keep interactions within the community positive? How do measure community activity, and what defines "success?" What is the process by which a community can and should inform the product development life-cycle?

A successful community does not emerge just because you have a good product, or because you have a lot of users. Community is something that is cultivated and emerges from a commitment to a coherent strategy.

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