Social Media Technology

The first challenge developers of the Social Web are presented with is the lack of concrete, readily available, off-the-shelf solutions to integrate with. That is because the technology that defines this era of innovation can be reduced to nothing more than a set of building blocks that embody a philosophy of how applications should be built rather than a specific hardware or software solution in and of itself.

Being successful in the application of these building blocks therefore relies equally upon a firm understanding of the technologies at hand, and experience in pulling together the right components and implementing them in a way that makes sense to the average user.

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